Your best work is on Instagram. Your booking button should not be.
The grid brings people to the door, and then the door turns out to be a DM that you answer between clients. We build salon and barbershop websites that put the book button first, the service menu with prices right behind it, and a page for every stylist, wired to the scheduling app you already use, with reminders that quietly shrink the no-show column.
The chair gets chosen before anyone messages you.
A new client finding a salon runs the same quiet audition every time. They see the work somewhere, usually a tagged photo or a friend's fresh cut, and then they look you up. What they are deciding in that next minute is concrete: does this place do what I need, what does it cost, who would I be sitting with, and how do I get an appointment without a phone call. If the trail ends at an Instagram profile with booking info in the bio and prices available on request, a lot of those people simply drift back to wherever they already go.
The DM bottleneck is the part owners feel daily. Booking by message means every appointment costs a conversation, and the conversation happens on your schedule, which is to say between clients, at lunch, or at 10pm on the couch. Meanwhile the client who messaged at noon and heard nothing by three has booked somewhere with a button. A booking-first website does not replace the personal touch, it protects it: the routine stuff books itself, and your thumbs are free for the conversations that actually need you.
Then there is the appointment you booked that never shows. Most no-shows are not disrespect, they are forgetting, and forgetting responds to reminders. A confirmation when the slot is booked and a nudge the day before rescues a real share of those holes in the book, and a gentle message to the regular who is overdue brings back revenue you already earned once. That is exactly what our follow-up package automates, for less than most salons lose to a single empty slot.
The grid is the proof. The site is the front desk.
Nobody should tell a salon to post less. Instagram is the best portfolio your industry has ever had, and for many shops it is the whole marketing department. The mistake is asking it to also be the front desk. A grid cannot hold a price list anyone can find twice, it buries your policies, it shows your work in whatever order the algorithm feels like, and it belongs to a platform that can change the rules on a Tuesday.
The website is where the bio link should land: your work organized by service instead of by date, prices attached, deposit and cancellation policies stated once and linked forever, and a book button at every decision point. Each stylist gets their own page with their own portfolio and their own booking link, which means the client who fell for one specific balayage lands on the chair that did it. Booth renters can point their own bios at their own pages, so the site works for every chair in the building, not just the name on the lease.
What a salon site needs.
A book button in the header, after every service, and on every stylist page, all pointing into the scheduling app you already run, whether that is Square, Booksy, Vagaro, GlossGenius, or Fresha. Your app, your client list, your deposit rules; the site just gets people into them without a conversation.
Cuts, color, extensions, beard work, whatever your book holds, listed with prices or honest starting-at prices for work that varies. Posted prices filter for clients who fit your chair and end the price DM forever. When the list changes, Diamond covers the update.
Portfolio, specialties, and a personal booking link for every chair, so the client who found a stylist on Instagram books that stylist, not a general inbox. New talent builds their book faster when their work has a page of its own to point to.
With the follow-up package at $25 a month, confirmations go out at booking, reminders land the day before, and lapsed regulars get a nudge when they are overdue. Most no-shows are honest forgetters, and honest forgetters respond to reminders.
Browse a live beauty studio site we built.
A live beauty studio site we built, booking-forward with a priced service menu. Yours gets your brand, your services, your stylists, and your booking links.
Less per month than one full highlight.
A custom build, hosting, security and backups, contact forms straight to your inbox, a visitor dashboard and an instant answers widget. One location, your service menu with prices, live in days.
Everything in Gold with no build fee, plus every tool package, monitoring and updates with price list changes included, priority on requests, extra locations, and your numbers emailed monthly.
Price it against the chair: Gold for a month is one haircut, and a single new regular is worth thousands over the years they keep coming back, so the site only has to win you a few to carry itself. The four tool packages bolt onto Gold one at a time: Get found at $35 a month for the salon schema and review markup that search and AI assistants read, Capture the lead at $25 for tracked calls and texts with the spam filtered out, Follow up automatically at $25 for the no-show reminders and the lapsed-regular nudge, and Look the part on paper at $25 for branded quote and invoice PDFs on bridal and event work. All four on Gold come to $190 a month plus the build fee, so at that point we will tell you to take Diamond at $215 instead. Every package also works on a salon site somebody else built.
No contracts. Cancel anytime, and the domain and files are yours. Full details on the pricing page.
Asked by owners behind the chair.
How much does a salon website cost?
On our Gold plan it is a $250 one time build fee and $80 a month, which covers the custom build, hosting, security, backups, contact forms, a visitor dashboard, and an instant answers widget. Diamond is $215 a month with no build fee and includes every tool package plus monitoring, content updates with price list changes included, priority on requests, and monthly reporting. All pricing is public on the pricing page, and there is no contract.
I book everything through Instagram DMs. Why do I need a website?
Because DM booking only works while you are holding the phone, and you are usually holding shears. Every booking becomes a conversation: the back and forth about times, the price question you have answered a thousand times, the follow-up you forgot mid-appointment. A website with a booking button, a priced service menu, and your policies answers those before they reach your thumbs, and it books people while you are with a client.
Can the site connect to my booking app?
Yes. Square Appointments, Booksy, Vagaro, GlossGenius, Fresha, or whatever you already run keeps doing the scheduling; the site puts a clear book button in every place a visitor decides, including on each stylist's page and each service. You keep your app, your client list, and your deposits setup, and if you switch apps later, changing the links is a small update, included on Diamond.
Should I actually list my prices?
In almost every case, yes. Hiding prices does not make anyone book, it makes them DM, and half of them never do. A service menu with prices, or starting-at prices for work that varies like color and extensions, filters for the clients who fit your chair and saves you the awkward money conversation later. When your prices change, send the new list; on Diamond the update is included.
Can each stylist have their own page?
Yes, and for a multi-chair salon they earn their keep. Each stylist gets a portfolio of their own work, their specialties, and their own booking link, so the person who found them on Instagram lands on their chair, not a general inbox. Booth renters can point their own bio links at their own page, which makes the site useful to every chair in the building.
How do the no-show reminders work?
That is the follow-up package at $25 a month. A confirmation goes out when the appointment is made and a reminder lands the day before, which catches the honest forgetters, and most no-shows are honest forgetters. It can also nudge lapsed regulars, so the client who is six weeks past their usual cut hears from you before they hear from somebody new.
Will my salon show up when someone asks Google or ChatGPT where to get their hair done?
Nobody can promise a placement in those answers, and we will not either. What we do is the groundwork those systems read: salon structured data, your service menu as machine-readable text with prices, stylist profiles marked up properly, and reviews machines can quote. That is what makes your chairs eligible to be the answer when someone nearby asks.
The next client scrolling your grid should land on a book button.
Leave your details and we reply within one business day with a price and a plan for your salon. No sales call unless you ask for one.
Want the numbers first? Both plans are printed on the pricing page, or open the live demo.