Homeowners pick their roofer in a browser tab, not the driveway.
A roof is the biggest check most homeowners ever write to a contractor, and they research it like one. We build roofing websites that prove you are licensed, local, and still going to exist in year nine of the warranty, with the structure behind them that catches repair, replacement, and storm searches in your counties.
Trust is the product. The website carries it.
Nobody shops for a roof the way they shop for a lawn cut. The ticket runs five figures, the insurance company is often in the middle, and the homeowner has usually just had a very bad week. Before anyone climbs a ladder, they compare three companies from a couch, and the comparison is brutal: license shown or not, local address or a PO box, real finished roofs or stock photos, warranty spelled out or vague. The company that answers those questions on screen gets the estimate appointment, and the estimate appointment is where roofing jobs are won.
The stakes get higher after a storm. When a hurricane or hail line moves through Central Florida, out-of-town crews flood every affected zip code, and homeowners get warned by every news station to check contractors out before signing. That checking happens on your website. Years of local jobs, a Florida license number they can verify, and reviews from streets they recognize are what separate you from the truck that will be gone by Christmas.
There is also a quieter problem the storm never gets blamed for: the repair-size lead. Roofers who only advertise replacements leave money on the table, because the $600 repair customer is the $18,000 replacement customer seven years from now. A site that welcomes both, and routes them separately, builds the book of business the big jobs eventually come from.
What a roofing site needs.
Galleries of finished roofs sorted by material and by area, so a tile customer in Clermont sees tile roofs near Clermont. Drone shots welcome. Stock photos banned, because homeowners can smell them.
The quote form asks what the visitor needs first, so a tarp-and-patch request and a full tear-off arrive labeled in your inbox and nobody wastes a site visit finding out which one it was.
Plain-English pages on how the claims process works and what financing you offer. The homeowner who understands the process from your website calls you to run it, not the adjuster's list.
Shingle, tile, metal, and flat each get their own page with roofing contractor schema behind it, plus a page per service area, so search engines and AI assistants know exactly which jobs and towns are yours.
This is a live roofing site we built.
Ridgeway Roofing is one of our demo builds. Click around it. Yours gets your brand, your prices, your photos, and pages for repairs as well as replacements.
Small money next to one replacement.
A custom build, hosting, security and backups, quote forms that arrive labeled repair or replacement, a visitor dashboard and an instant answers widget. One location and one service area, live in days.
Everything in Gold with no build fee, plus every tool package, monitoring and updates, priority on changes, extra locations, and your numbers emailed monthly.
Roofing math makes this an easy table to read: one full replacement bills more than two years of Diamond, so the question is never the fee, it is whether the site wins estimates. The four tool packages bolt onto Gold one at a time: Get found at $35 a month for the contractor schema and review markup that search and AI assistants read, Capture the lead at $25 for call and text tracking with routing by job type, Follow up automatically at $25 for the estimate that went quiet after the adjuster visit, and Look the part on paper at $25 for branded estimate and invoice PDFs, which matter in a trade sold on paperwork. All four on Gold come to $190 a month plus the build fee, so at that point we will tell you to take Diamond at $215 instead. Every package also works on a roofing site somebody else built.
No contracts. Cancel anytime, and the domain and files are yours. Full details on the pricing page.
Asked by owners in your trade.
How much does a roofing website cost?
On our Gold plan it is a $250 one time build fee and $80 a month, which covers the custom build, hosting, security, backups, quote forms, a visitor dashboard, and an instant answers widget. Diamond is $215 a month with no build fee and includes every tool package plus monitoring, content updates, priority on changes, and monthly reporting. All pricing is public on the pricing page, and there is no contract.
Most of my work comes from insurance claims and referrals. Why do I need a website?
Because the homeowner checks you out either way. When an adjuster or a neighbor gives your name, the next stop is a search, and what comes up decides whether the referral survives. A site that shows your license, your local address, and finished roofs in their county turns a maybe into a signed contingency. No site, or a dated one, sends that referral to whoever looks more established.
Can the site separate repair leads from full replacement leads?
Yes. The intake form asks what the visitor needs before it reaches you, so a missing-shingle repair and a full replacement arrive labeled differently in your inbox. With the lead capture package at $25 a month, calls and texts get tracked too, and routing rules can send each kind of job where you want it.
How do I compete with the storm chasers who flood in after a hurricane?
By looking permanent, because that is the one thing they cannot fake. Out-of-town outfits run on door knocks and disappear when the insurance checks clear. A site with years of local jobs, a Florida license number, local reviews, and service pages for your actual counties reads as the safe choice, and after a storm, safe is what frightened homeowners are shopping for.
Will my roofing company show up when people ask ChatGPT or Google for a roofer?
Nobody can promise a placement, and we will not either. What we do is the groundwork those systems read: structured data for a roofing contractor, one page per service and area, and reviews marked up so machines can quote them. That is what makes you eligible to be the answer, and very few roofers in any market have done it.
How fast can it be live? Storm season does not wait.
Days, not months. You send your business details, license info, and your best photos of finished roofs; we handle design, copy, and setup, and typical builds go live inside a week. On the Diamond plan, changes after launch are included and jump the queue, so adding a storm response page when weather is coming is a same-week request, not a project.
More on winning the roofing customer.
The estimate is where roofing jobs are actually won, and how to write an estimate that wins the job covers what belongs on it. When a quote goes quiet, why leads stop calling back and how follow-up recovers them shows how to get it moving again. And because roofers live and die by their counties, whether you should have a page for each town you serve and how AI assistants pick which businesses to mention explain the groundwork behind the storm-season searches.
The next roof search in your county should find you.
Leave your details and we reply within one business day with a price and a plan for your roofing company. No sales call unless you ask for one.
Want the numbers first? Both plans are printed on the pricing page, or open the live demo.