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Visitor analytics dashboard

Google Analytics answered a question you were not asking.

You do not need bounce rate. You need to know whether last month produced more leads than the month before, where those leads came from, and which quote is sitting untouched. That is four numbers and a list. It should take thirty seconds to read, not a training course and a login you will forget.

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Why this matters

Visits are a vanity number. Leads are the score.

A month with more visitors and fewer leads is a worse month, and a dashboard built around traffic will present it to you as a better one. That is how owners end up paying for something that is not working: the number that went up was the wrong number.

So the front of this dashboard is taps on your phone number, form submissions, bookings and direction requests, with visits sitting behind them as context. Then the leads themselves, with the stage each one is at, because the quote nobody chased is the most expensive thing on the page.

How it works

What it puts in front of you.

  1. It counts what a lead actually is

    Taps on your number, forms, bookings and direction requests. Actions a person takes when they want to hire you, not actions a browser takes.

  2. It shows where they came from

    Search, the map profile, social, a direct visit or a link from somewhere else. Enough detail to tell what is worth continuing and no more.

  3. Every lead carries a stage

    New, quoted, won, lost. Move one and the numbers recompute, so your win rate becomes a real figure instead of a memory.

  4. You read it in half a minute

    One screen, plain English, no report builder, and nothing that needs explaining twice.

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What you get

What you end up with.

Written for an owner, not an analyst

No sessions, no engagement rate, no funnel builder. The words on the screen are words you already use about your own business.

Which page did the work

You find out that one service page produces most of the leads, and then you know exactly what to build more of.

Included with every website

It comes with every website we build, including Gold, the website on its own, rather than being sold back to you later as an upgrade.

What it costs

The price is on the page, not on a sales call.

This one is not an add-on. It comes with every website we build, on Gold at $80 a month plus a $250 one time build fee and on the Business Operating System at $349 a month plus a one-time $500 build fee, website included. Nothing on this page is sold back to you as an upgrade later.

Gold

$80/mo + $250 build

The website on its own: built, hosted and looked after, with intake forms, the visitor analytics dashboard and the AI chatbot.

Business Operating System

$349/mo + $500 build

Includes a fully custom, multi-page website that is SEO optimized and AI optimized, with intake forms, career forms and an AI chatbot, a CRM with the automated follow-up and reminder tool inside it, a visitor analytics dashboard, online booking and scheduling with deposits, two-way texting, a review builder, a knowledge management system, an online presence audit, Google Business Profile optimization and priority website changes. One price, nothing billed per tool.

Month to month, no cancellation fee, and your domain is registered in your name. Full details, and everything the Operating System includes, are on the pricing page.

Straight answers

What it does not do.

  • It does not identify individual visitors. It counts them and groups them. Tools that claim to tell you which company or which person browsed your site sit in a legally uncomfortable place, and we do not sell one.
  • It is not a replacement for Google Analytics if you genuinely use Google Analytics. Most owners do not, which is the entire reason this exists, but if you read those reports then keep it and run both.
  • And it will not tell you why a number moved. It tells you clearly that it moved, which is the part almost nobody currently has.
Common questions

Asked before people buy this.

Does this replace Google Analytics?

For most owners it replaces the reason they installed it and never logged back in. If you actively use Analytics, keep it, because the two run side by side without any conflict.

Can I see who visited my website?

You can see how many, from where, and what they did. You cannot see who, and it is worth being cautious of anyone selling you a tool that claims otherwise.

Does the dashboard track phone calls?

Taps on the phone number on your site are counted. A call from a sign, a truck or your map profile is not, because that takes tracking numbers, and we do not set those up.

Does the dashboard cost extra?

No. The visitor analytics dashboard is included with every website we build, on Gold at $80 a month plus a $250 one time build fee and on the Business Operating System at $349 a month plus a one-time $500 build fee.

Is the dashboard hard to read?

No. One screen, plain English, no report builder. It is built to be read in half a minute by an owner, not configured by an analyst.

Keep reading

Keep reading.

How to know if your website is working covers what to count and why, and is my marketing working covers what a readable report should contain. Call tracking, explained covers the calls that never touch the site, and the AI chatbot is where a good share of after-hours leads come from.

Four numbers, and the list under them.

Tell us what you would want on one screen. We come back with what your dashboard would show and what the build would cost.

We read every one. If this is not the right fix for you we will say so instead of booking a call to tell you slowly.

Want us to look at the site you already have first? Run the free check.

In the Operating System Explained, not sold