How training at Forge works

A written plan on day one

You walk out of the free intro holding four weeks of training. Days, lifts, sets, and the weight to start at.

A coach on the floor, every hour

Forge has no unstaffed hours. Whenever the doors are open, somebody is watching the lift and correcting it.

Small groups stop at ten

Ten people, one coach, one whiteboard. Past that the class closes and the next slot opens instead.

Month to month, in writing

No twelve month contract and no cancellation fee. Tell the desk in writing and the next month does not bill.

A member setting up for a back squat under coaching
The dumbbell rack along the north wall at Forge
The open training floor and racks at Forge Athletic Club
9,400 sq ft Old 441, Mount Dora

Why this gym exists

The equipment is the easy part. Knowing what to do on Tuesday is the part people quit over.

Fourteen racks, two platforms and a turf lane are not the reason anyone stays. People stay because somebody wrote down what they are doing this week, watched them do it, and changed it when it stopped working.

Every Forge membership is built on a written program that gets reviewed with a coach every four weeks.

  • Jane Doe, head coach at Forge Athletic Club
  • Jane Doe

    Head coach and owner
Build my plan

What we run

Six programs, and only six

A gym that offers forty classes teaches none of them well. Forge runs six programs, each on a repeating twelve week cycle, so a coach can tell you exactly where you will be in March.

Find the right one
Barbell squat under coaching in the Forge racks

Barbell strength

A member running intervals on the treadmill row

Conditioning

Small group session working through a circuit

Small group

A member squatting under the bar in the evening class

Strength 101

The open floor and machine row at Forge

Open floor

Benches and plate trees in afternoon light

Return to lifting

A member resting between sets on the Forge floor

Members on the floor

%

Still training at month twelve

The number that matters

Seven in ten Forge members are still training a year after they join

The industry number is closer to half that, and it is the reason most gyms sell twelve month contracts. Forge does not need one. The coaching, the small groups and the four week program review are what keep the floor full, and they are the only retention plan we have.

“If you are still here at month twelve, we did our job. If you are not, a contract would not have fixed it.”

The week

Coached sessions run at the hours people can actually make

Early

5:30 and 6:30 a.m., Monday through Friday. Out the door by 7:30, showered.

Midday

Noon strength on Monday, Wednesday and Friday. Forty five minutes, no shower queue.

Evening

4:30, 5:30 and 6:30 p.m. The busiest block, so classes cap and a fourth slot opens.

Saturday

Team lift at 8 a.m. One long session, everybody on the platforms, coffee after.

Open 5 a.m. to 9 p.m. weekdays, 7 to 2 Saturday, 8 to noon Sunday

Pick my hours

Who is on the floor

Three coaches, and you will know all of them by name inside a month

Jane Doe, head coach at Forge Athletic Club

Head coach and owner

Jane Doe

Writes every intake program and reviews them at week four. Eleven years coaching barbell lifts.

John Doe, strength coach at Forge Athletic Club

Strength coach

John Doe

Runs the 5:30 a.m. block and the Saturday team lift. Comes from collegiate strength and conditioning.

Jamie Doe, conditioning coach at Forge Athletic Club

Conditioning coach

Jamie Doe

Owns the conditioning cycle and the return to lifting program for members coming back from a break.

Not sure which membership you actually need?

Three questions in the plan builder answer it, with the real monthly price and the sessions you would be attending.

Membership

Three ways to train here, and the free intro decides which

The open floor at Forge, available on the Floor membership

Floor

$49 per month
  • Full floor access, all open hours
  • Your written four week program
  • Program review with a coach every four weeks
Start with the free intro

Month to month. Cancel in writing, no fee.

A small group session, included on the Coached membership

Coached

$119 per month
  • Everything in Floor
  • Unlimited small group sessions, capped at ten
  • Saturday team lift and the conditioning cycle
Start with the free intro

Month to month. Cancel in writing, no fee.

One to one coaching on the platform, on the Private membership

Private

$279 per month
  • Everything in Coached
  • Two one to one sessions a week with your coach
  • Program rewritten weekly, not monthly
Start with the free intro

Month to month. Cancel in writing, no fee.

A coach watching a member squat during an intro session

Plan builder

Build my first four weeks

Three questions. You get the membership that fits, the real monthly price, and the sessions you would be attending next week. Nothing is charged and nothing is emailed until you pick a time.

1. What are you here to do?
2. How many days a week can you honestly train?
3. How much coaching do you want?

Members

What people say after a year

I had a gym membership for three years and used it maybe forty times. Here somebody hands me the sheet, watches the first set, and I have not skipped a Tuesday since February.

Jane D.

Member since 2024

I came back after two years off and a bad shoulder. The return to lifting program started me lighter than I wanted and I am glad it did. Pressing overhead again in week nine.

John D.

Member since 2025

The class caps are real. I have been turned away twice and pushed to the next slot, which is annoying and also exactly why the coaching is any good.

Jamie D.

Member since 2023

Demo site built by Gold Strategics. Forge Athletic Club is not a real business and the plan builder saves nothing.